The Federal Trade Commission has sued Uber over its Uber One subscription program, alleging the company enrolled consumers without valid consent, failed to deliver promised savings, and made cancellation more difficult than advertised. The case, now pending in the Northern District of California, puts one of the country’s most visible subscription products at the center of the FTC’s ongoing campaign against so-called “dark patterns” in online commerce.

According to the agency, Uber used deceptive interfaces and billing practices to sign users up for Uber One and then created unnecessary friction when they tried to cancel.

The FTC’s lawsuit against Uber has taken on added significance with the agency’s announcement that participating states joined in an amended complaint, reinforcing a broader enforcement trend: consumer-protection cases involving billing, cancellation, and subscription design are increasingly being pursued through coordinated federal-state action.

For legal and compliance teams, that multistate posture matters.